With us you make the race: mprofi knows the particularly high and sensitive challenges in the automotive industry and helps you to perfect your customer journey. Contact us.
Automotive and supplier industry
|Digital transformation in the automotive industry||Electromobility as a future trend||Autonomous driving: The next generation of mobility||Challenges in the automotive industry|
|Investigating the influence of digital technologies and innovations in the automotive industry.||Focus on the development and growth of electric vehicles in the industry.||Exploration of the advances and challenges in autonomous driving.||Discussion of the current and future challenges facing the industry.|
The automotive industry is the most important industrial sector in Germany in terms of turnover. in 2021, turnover amounted to around 411 billion euros, of which vehicle and engine manufacturers accounted for the lion's share of 318 billion euros. The industry is also one of the largest employers (approx. 786,000 employees). If you include the many employees of the medium-sized suppliers and service providers, there are even 2.2 million employees.
The German automotive industry is considered a global benchmark in terms of quality and innovation, as well as research and development. However, structural change and the transformation of the industry have long been a reality and the industry has to react to many things at the same time: Electrification, Big Data, autonomous driving, etc. The next few years will show which companies in the sector will manage these upheavals and adaptations and which will not. The same applies to other key industries such as chemicals & pharmaceuticals, the service sector and the construction industry.
Winning the digital transformation with technological competence!
New technologies such as the electric drive, vehicle networking or autonomous driving are leading to a profound change in the product range. New technologies such as the electric drive, vehicle connectivity and autonomous driving are leading to a profound change in the product range. The focus of many renowned automotive manufacturers is increasingly shifting from hardware to software. It is obvious that the digital transformation also opens up many new opportunities. Strategies for direct sales, service-oriented business models, online configurators and platforms for car sharing. Benefit from our practical know-how and technology expertise, which we have gathered in a wide range of projects. If you are looking for an IT service provider for the following services, we are the right partner - for your digitization and innovation projects.
From automobile manufacturer to mobility services provider
The automotive industry is already almost completely automated. Nevertheless, the transformation pressure on manufacturers and suppliers is enormous. Autonomous driving, electric cars, connectivity and changing customer behavior are forcing manufacturers to evolve into mobility service providers. Business models outside of actual vehicle production will account for up to 40 percent of sales as early as 2025.
The Automotive industry sector is the association of companies in the Swiss automotive supply industry. With a wide range of services and a dense network at national and international level, it supports the competitiveness of the companies belonging to it. The importance of the Swiss automotive supply industry has grown steadily. It employs around 34,000 people spread across 574 companies.
Core processes are optimized, business models further developed
Automotive manufacturers and suppliers are currently pursuing a two-pronged strategy. On the one hand, they need to optimize their existing core processes and digitize them further. On the other hand, they are developing new business models for the mobility of the future - and this goes far beyond driving one's own car. Mobility is becoming a digital ecosystem in which previously largely separate modes of transport are merging to form an overall service.
Developing and producing together:
At the same time, technologies such as electric drive, autonomous driving and vehicle interaction require a massive change in the current product range. The car of the future will be a software-driven vehicle with hundreds of millions of lines of programming. Within the ecosystem, digital services, connectivity and data will be combined into a secure end-to-end approach. To achieve this, the automotive industry will have to build new competencies, forge new alliances and increase its investment in information and communication technologies.
Digital platforms and CRM systems: networking and cooperation
Digital platforms enable new business models and strengthen networking within the automotive industry. CRM systems play a key role in the coordination between dealers and manufacturers to create a seamless customer experience. We advise you on the selection and implementation of the right CRM solution to effectively network your customer data and create more sustainable customer experiences.
References in the automotive sector
The future of the automotive industry: an overview
Digital transformation in the automotive industry
Digital transformation is revolutionizing the automotive industry. Key factors here are the integration of big data, artificial intelligence and the Internet of Things (IoT). These technologies enable manufacturers to produce more efficiently, respond better to customer needs and develop new business models.
Electromobility as a future trend
The development of electric vehicles is at the heart of the upheaval in the automotive industry. Driven by environmental awareness and emissions regulations, manufacturers are increasingly investing in electric vehicle technology in order to be more sustainable and competitive.
Autonomous driving: The next generation of mobility
Autonomous driving is one of the most exciting developments in the automotive industry. Despite technical advances and successful testing, full implementation and acceptance by legislators and the public remains a challenge.
Challenges in the automotive industry
The industry faces several challenges, including adapting to global market conditions, particularly in emerging markets, and coping with the impact of the COVID-19 pandemic, ranging from supply chain disruptions to changing consumer preferences.
Sustainability and environmental protection
Sustainability is a core issue for the automotive industry. This concerns not only the development of environmentally friendly vehicles, but also the sustainable design of production processes and supply chains.
Technological innovations and their impact
Technological innovations such as the influence of big data are fundamentally changing the automotive industry. They enable a deeper insight into consumer behavior and contribute to the development of new, more efficient and customer-oriented products and services.