Our marketing automation products help you use your customer database more effectively, make your sales processes more flexible and dynamic, and provide your customers with tailored offers.
Our products in the area of marketing automation
Our marketing automation products help you to use your customer database more effectively and to offer your customers tailored offers. data sovereignty and data security are always important to us at mprofi. Therefore, we only use products where your data is secure.
The open source cloud solution for better customer performance across all channels
Optimizes lead management, cross-channel interactions, and multi-touch attribution
Pardot - Salesforce
Intuitive tool for individual start pages and forms via drag & drop
Campaign Monitor is a marketing automation platform designed specifically for B2B companies. It allows you to efficiently manage your marketing campaigns, build customer relationships and achieve your sales and marketing goals.
Use online advertising products to promote your products or services online. Digital advertising solutions include display advertising, search engine advertising, social media advertising, affiliate marketing, and email marketing. The goal is to increase visibility, reach, and conversions to ultimately increase sales.
In the age of digitalization, marketing automation systems are the online marketing tool of choice. These tools enable seamless coordination of sales and marketing, thus leveraging the digital structural change to the company's advantage. Marketing Automation is also the ideal solution for small and medium-sized enterprises (SMEs) in the B2B and B2C segments with products that require special explanation.
Marketing Automation automates all recurring tasks in these areas or makes the data available for further processes.
Definition Marketing Automation
Marketing Automation is broadly understood as integrated software with web tracking that automates recurring marketing tasks, be it via intelligent email, SMS or social media.
However, marketing automation is not only of great importance as an organizational interface. At the same time, these software systems can be understood as intelligent analysis tools for automation. They can be used to identify website visitors as well as for lead generation, lead scoring and many other real-time processes. In addition to collecting email addresses, marketing automation systems simultaneously handle lead nurturing through intelligent email marketing.
Marketing automation systems differ from email systems in that the data is not stored in a list. The data is stored in a database. In this way, it is possible to see the most important characteristics of the data at a glance. To further increase the added value, this database is connected to the CRM via an interface. The weighting and maturity of these key elements of marketing automation tools vary depending on the provider. Therefore, a careful pre-selection is necessary.
Marketing automation is an important part of modern marketing and is used by many B2B companies to optimize and automate their marketing strategies. It is a technology that enables companies to automate and personalize their marketing activities in order to communicate more effectively with their customers and prospects.
Application areas for Marketing Automation
- Lead Management
In lead management, interested parties and potential customers are recorded and qualified and supported by automated processes. This makes it possible to address potential customers in a more targeted manner and to convert them more quickly.
- Email marketing
Marketing automation can be used to create personalized e-mails that are tailored to the recipient's individual needs and interests. This can increase the open and click-through rates of the emails and achieve a higher conversion rate.
- Personalization of website content
Marketing automation can be used to dynamically generate content that is tailored to the website visitor. This can result in higher interaction and a better user experience.
- Lead Nurturing
Lead nurturing is about accompanying potential customers throughout the entire purchase decision process and providing them with relevant information and offers. Automated processes can be used to create individual and personalized campaigns that are tailored to the needs and behavior of the potential customer.
- Social media marketing
This involves the targeted placement and promotion of content on individual channels. Automated processes can be used to address individual target groups and create precisely tailored content.
- Lead scoring
In lead sourcing, potential customers are evaluated and qualified on the basis of specific criteria. Automated processes can be used to define individual evaluation criteria that are tailored to the company's specific needs.