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  • Marketing Automation

    Our marketing automation products help you use your customer database more effectively, make your sales processes more flexible and dynamic, and provide your customers with tailored offers.

    Unsere Produkte

Our products in the area of marketing automation

Our marketing automation products help you to use your customer database more effectively and to provide your customers with tailored offers. data sovereignty and data security are always important to us at mprofi. Therefore we only use products where your data is safe.

Mautic

The open source cloud solution for better customer performance across all channels

Discover Mautic
Marketo

Optimizes lead management, cross-channel interactions, and multi-touch attribution

Discover Marketo
Pardot - Salesforce

Intuitive tool for individual start pages and forms via drag & drop

Discover Pardot
Microsoft (MS) Dynamics

Combines ERP and CRM in a single cloud environment

Discover MS Dynamics

In the age of digitalization, marketing automation systems are the online marketing tool of choice. These tools enable seamless coordination of sales and marketing, thus leveraging the digital structural change to the company's advantage. Marketing Automation is also the ideal solution for small and medium-sized enterprises (SMEs) in the B2B and B2C segments with products that require special explanation.

Marketing Automation automates all recurring tasks in these areas or makes the data available for further processes.

Definition of Marketing Automation

Marketing Automation is broadly understood as integrated software with web tracking that automates recurring marketing tasks, be it via intelligent email, SMS or social media.

However, marketing automation is not only important as an organizational interface. At the same time, these software systems can be understood as intelligent analysis tools for automation. They can be used to identify website visitors as well as for lead generation, lead scoring and many other real-time processes. In addition to collecting email addresses, marketing automation systems simultaneously handle lead nurturing through intelligent email marketing.

Marketing automation systems differ from email systems in that the data is not stored in a list. The data is stored in a database. In this way, it is possible to see the most important characteristics of the data at a glance. To further increase the added value, this database is connected to the CRM via an interface. The weighting and maturity of these key elements of marketing automation tools vary depending on the provider. Therefore, a careful pre-selection is necessary.

Marketing automation is an important part of modern marketing and is used by many B2B companies to optimize and automate their marketing strategies. This is a technology that enables companies to automate and personalize their marketing activities in order to communicate more effectively with their customers and prospects.

One of the most important applications of marketing automation in B2B companies is lead management. Here, prospects and potential customers are captured and qualified and managed through automated processes. This makes it possible to address potential customers in a more targeted manner and to convert them more quickly.

Another important area of application is e-mail marketing. Marketing automation can be used to create personalized e-mails that are tailored to the recipient's individual needs and interests. This can increase the opening and click-through rate of the emails and achieve a higher conversion rate.

Marketing automation can also be used in the area of lead nurturing. The aim here is to accompany potential customers throughout the entire purchase decision process and to provide them with relevant information and offers. Automated processes can be used to create individual and personalized campaigns that are tailored to the needs and behavior of the potential customer.

Another application example is the personalization of website content. Marketing automation can be used to dynamically generate content that is tailored to the website visitor. This can result in greater interaction and a better user experience.

Marketing automation can also be used in the area of social media marketing. The aim here is to place and advertise content on the individual channels in a targeted manner. Automated processes can be used to address individual target groups and create precisely tailored content.

Another application example is lead scoring. Here, potential customers are evaluated and qualified on the basis of certain criteria. Automated processes can be used to define individual evaluation criteria that are tailored to the company's specific needs.

Overall, marketing automation offers B2B companies numerous opportunities to optimize and automate their marketing strategies. By using automated processes, companies can save time and resources while achieving greater effectiveness and efficiency. The personalization of marketing activities can also contribute to higher customer satisfaction and customer loyalty.